Austerity Nostalgia

There's definitely something comforting in the no-nonsense authority of emergency graphics, though, if early speculation is correct, the real emergency may begin tomorrow. Cycling across town, the requisitioned buildings and bold Polling Station signs seemed to have instilled some short-lived sense of community. Perhaps it's what one critic termed 'austerity nostalgia', citing the waning craze for 'Keep Calm...' products as a symptomatic yearning for early Modernism and the Blitz spirit.

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